Legal Notice

Privacy Policy

Last updated: [June 2025]

 Day Trading AfterDark.com Dark meaning this website  and the relating web shop  (collectively referred to as the “Sites”) is operated by  together with its service providers. This Privacy Policy describes how Pophouse  (collectively, “we,” “us,” or “our”) process data about you through the websites, applications, or services that link to the Sites. Please read the following carefully to understand our practices regarding information we collect in our capacity as data controller.

CONTACT

You may contact with privacy inquiries or to exercise your privacy rights described in this Privacy Policy by emailing 

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

INFORMATION WE COLLECT

Information we collect from you

When you interact with us, you may provide certain information to us such as your name, address, e-mail address and phone number, payment information, personal description, or other information you choose to provide. For instance, you may provide information to us when you:

• Fill out forms on the Sites;
• Communicate with us;
• Register for updates, events, or information;
• Place orders on the Sites;
• Participate in discussion boards or other social media functions on the Sites;
• Enter a competition, promotion, or survey we offer; and
• Report a problem or request support for the Site.

Information we automatically collect about you

When you visit our Sites or interact with us, we may automatically collect certain information, such as:

• Technical information about your devices (including mobile devices), such as unique device identifiers, IP address, login information, network information, mobile phone number, browser type and version, language and time zone setting, browser plug-in types and versions, operating system and platform;
• Geolocation data, such as through IP location services; and
• Information about your visit, including the pages visited and other activities on the Sites, such as the date and time of your visit, and full URL clickstream to, through and from our Sites.
• We may also use cookies or other tracking technologies from third parties on our Site. Please see our Cookie Policy for more information.

Information we collect from other sources

We may receive information about you if you use any of the other websites operated by our affiliates. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site.

Third party business partners and vendors such as technical services, payment and delivery services, advertising networks, analytics providers, search information providers, or other service providers may provide information about you when performing their services for us.

Our Site may include features that allow you to post content or otherwise interact with third party services, such as social media. Our use of information collected by us is governed by this Privacy Policy. The collection and use of information by the third-party service who provides such functionality is governed by that third party’s privacy policy.

HOW INFORMATION MAY BE USED

We may process and use information we collect for the following purposes:

• To help us respond to your queries;
• To send our newsletter or provide you with information on 
• To fulfill your orders and provide order-related updates;
• To send updates, promotions, and marketing materials that may be of interest to you;
• To provide you, or permit selected third parties to provide you, with information we think may be of interest to you;
• To operate, personalize, and improve our products and services, including the Sites;
• To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• To comply with legal and regulatory requirements;
• To administer our Sites, maintain the security of our Sites, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; and
• With your consent, or as otherwise disclosed at the time the information is collected.

OUR LEGAL BASIS FOR DATA PROCESSING

We process personal data for the purposes set out in this Privacy Policy, as described above. Our legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and us (for example, to provide you with the services you request and to identify and authenticate you so you may use the Sites); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for our legitimate interests (for example, to manage our relationship with you and to improve the Sites); and based on consent (for example, to communicate with you about our products and services and provide you with marketing information).

HOW INFORMATION MAY BE SHARED

We may share the information we collect with other parties, including:

•  Companies, and any joint venture partners that we have now or may have in the future;
• Our business partners, suppliers, and sub-contractors;
• Advertisers, advertising networks and social networks so that they may select and serve relevant advertisements to you and others;
• Third-party service providers, such as analytics and search engine providers, email service providers and entities that help us provide text messaging services;
• As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of Pophouse’s assets;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity; or
• With your consent or as otherwise disclosed at the time of data collection or sharing.

As legally permitted, we also may use and share deidentified information and aggregated information with third parties, advertisers and/or business partners for various purposes.

We do not collect personal data that is defined as “sensitive” under relevant privacy laws. We do not “sell” personal data for money, but we engage in social media advertising and allow some third-party advertising companies to collect data on our Sites as described in the “Digital Advertising” section of this Privacy Policy.  We treat these advertising activities as “sales” or “sharing” for targeted advertising under relevant privacy laws and give you the opportunity to opt out.  We do not sell or use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

STORAGE AND RETENTION OF INFORMATION

We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this Privacy Policy.  For instance, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When it is no longer necessary to process information for our purposes, we will deidentify, aggregate, or delete this information where required by law.

The security of your personal information is important to us. We have implemented appropriate technical, administrative, and physical controls to protect information about you.

AUTOMATED DECISION-MAKING TECHNOLOGIES

We may use automated decision-making technologies, including profiling, to support our data processing activities. Our automated decision-making capabilities include logic that attempts to 1) identify and prevent fraudulent purchases, and 2) identify communications, products, or offers that we believe may interest you. By using this logic, it helps us personalize your interactions with us. For you, this means that you may see online advertisements, direct marketing communications, or other advertising or marketing messages or special offers based on your activity on our Sites or other interactions with us or our third party partners.

SOCIAL MEDIA AND OTHER THIRD-PARTY LINKS OR TOOLS

Our Sites, newsletters, and other communications may contain links to third-party websites, such as our partner networks and advertisers. These may also include integrated social media tools or plug-ins, such as those offered by third-party networks.

When interacting with these tools or sharing personal data, third parties may collect information about you and use it in line with their own privacy policies, including potentially sharing this data publicly. We encourage you to review the privacy policies of any third-party companies you interact with.

DIGITAL ADVERTISING AND ANALYTICS

Third-party advertising companies may appear on our Sites and may collect information to serve personalized ads, based on your use of our Sites and other online activities. This is known as “targeted advertising.”

We may also collaborate with third parties that collect data about your usage for purposes other than advertising. You can manage cookie settings through your browser, but please note that disabling cookies may affect the functionality of our Sites.

 MAILING LIST

If you wish to subscribe to the  Online mailing list, Day Trading After Dark will use your name and email address to send you news, special offers, promotions and messages tailored to your interests. You may choose to stop receiving such newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us as described in the above “Contact” section.

INTERNATIONAL TRANSFERS

Our processing of your personal data involves transferring your data outside the UK, EEA, and/or Switzerland. Whenever we transfer your personal data out of these areas, we ensure a similar degree of protection is afforded to it by implementing, where required by law, at least one of the following safeguards:

• transferring personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
• using specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

You may be entitled, in accordance with applicable law, to request a copy of relevant safeguards by contacting us as described in the “Contact” section.

YOUR RIGHTS

You have certain rights related to the information we collect about you. The rights available to you may depend on the state or country where you reside.  For instance, residents of certain states in the United States have rights under state privacy laws.  Similarly, people visiting our Sites from the United Kingdom, European Economic Area, or Switzerland may have rights under European data protection law. Below is a summary of the general rights that apply to you:

Right of access: You have the right to receive information about whether we process personal data about you and in such cases receive a copy of the personal data including information on the purposes of the processing, categories of personal data processed, categories of recipients of the personal data, retention periods, your rights regarding the processing, the existence of automated decision-making (including profiling), information on the appropriate safeguards relating to the transfer of your personal data to countries outside the EU/EEA and, if the personal data has not been collected from you, from where the data is collected.

Right to rectification: If the personal data we process about you is inaccurate, incomplete or outdated, you have the right to ask us to rectify or complete such personal data without undue delay.

Right to erasure: You often have the right to request deletion of your personal data without undue delay. Such is the case when (i) the personal data is no longer necessary for the purposes for which they were processed, (ii) you withdraw your consent and there is no other legal basis for the processing, (iii) you have objected to the processing of your personal data for direct marketing purposes or to processing based on legitimate interest as legal basis and we cannot show definitive reasons for the processing which outweigh your interests, rights and freedoms, (iv) the processing does not take place to establish, exercise or defend legal claims, (v) the personal data has been unlawfully processed or (vi) the personal data has to be erased for compliance with a legal obligation.

Right to restriction of processing: Under certain circumstances you have the right to request that we restrict the processing of your personal data. Such is the case when (i) you consider that the personal data is not correct and you are awaiting our verification of the accuracy of the personal data, (ii) the processing is unlawful and you, instead of deleting the personal data, wish the processing to be restricted, (iii) we no longer need the personal data for the purposes of the processing but you need them to establish, exercise or defend legal claims or (iv) when you have objected to processing based on a legitimate interest and you are waiting for a verification on whether our legitimate reasons outweigh yours.

Right to data portability: When personal data you have provided to us is processed by automated means and based on your consent or on a contract with you as legal basis, you have the right to obtain your personal data in a commonly used and machine-readable format and request that such personal data is transmitted to another controller.

Right to object: You have the right to object at any time to the processing of personal data based on legitimate interest as legal basis. We will then cease to process the personal data, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing takes place for the establishment, exercise or defense of legal claims.

Right to lodge complaints with a supervisory authority: If you believe that we are processing information about you in violation of the GDPR, you can lodge a complaint with the supervisory authority – in Sweden the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten), Box 8114, SE-104 20 Stockholm.

US State Rights:

Residents of California, Colorado, Connecticut, Utah, Virginia, and other applicable states have specific rights regarding their personal data under state privacy laws. These rights may include:

• Access: Confirm whether we process your personal data and obtain a copy of it.
• Correction: Request corrections to inaccuracies in your personal data.
• Deletion: Request the deletion of your personal data, subject to legal exceptions.
• Data Portability: Obtain a portable copy of your personal data in a commonly used format.
• Opt-Out of Targeted Advertising: Opt out of the use of your data for targeted advertising.
• Opt-Out of Data Sales: Opt out of the sale of your personal data to third parties.
• Opt-Out of Profiling: Residents of Virginia, Colorado, and Connecticut may opt out of profiling that results in legal or similarly significant effects.
• Right to Appeal: If we deny a request to exercise your rights, residents of Virginia, Colorado, and Connecticut have the right to appeal our decision.

Additionally, California residents may opt out of the sharing of their personal data with third parties for direct marketing purposes by contacting us as described below.

To exercise these rights or for more information, please contact us as described in the above “Contact” section.

COOKIE POLICY

The Sites use cookies and other similar technologies to distinguish you from other users of the Sites to help us to provide you with a good experience when you browse the Sites, to improve the Sites, and to provide you with tailored content and advertising.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. For the purpose of this Cookies Policy, cookies and other similar technologies (like scripts, plug-ins, tags, device fingerprints, Local Stored Objects, beacons, and pixels) are all called “cookies.”

You can find more information about the cookies and other tracking technologies we use and the purposes for which we use them in the table below, and through the cookie choices tool located on the Site.

Category

Name

Type

Provider

Duration

Purpose / Usage

Local Storage

First-party

Until cleared

Stores user CRM profile ID, membership level, and new visitor status. Used for maintaining user sessions and preferences

Functional Cookie

reCAPTCHA

HTTP Cookie

Google www.google.com

Session-based

Used for bot protection on signup forms

Analytics Cookie

Google Tag Manager (GTM)

HTTP Cookie

Google www.googletagmanager.com

Typically session-based

Manages tracking scripts and analytics on the Site

Functional Cookie

YouTube Cookie

HTTP Cookie

YouTube (Google) www.youtube.com

Typically up to 2 years

Required for embedded YouTube videos to function

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Most internet browsers are automatically set up to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies. Please note you may not be able to take advantage of all the features of our Site, including certain personalized features, if you delete or disable cookies.